Cox & Kings recently launched its first Holiday Club store in Mumbai to cater to the increasing demand for holiday products. The store located at Dadar will cater to the discerning clientele located in the region through innovative offers and customised solutions, both domestic and international. This is the fourth Holiday Club store in India. The other three stores are located in New Delhi.Karan Anand, Head-Relationships, Cox & Kings said, “Central Mumbai is now the hub of retail activity and our Holiday Club store is perfectly positioned to engage with customers on a one-on-one basis, as they seek personal engagement in making sure they have a memorable holiday.’’Also, in keeping with recent travel trends, the company has forayed into niche segments such as Enable Travel for the physically challenged, Trip 360 for adventure enthusiasts and Getaway Goddess for the women-only travel segment. The store will market and sell these packages as well.