Going the Swadeshi way

first_imgArtists and master craftsmen from across the country have come together for a one-of-its kind display of handicrafts, herbal beauty products, khadi dresses and indigenous jewellery as Khadi Village Industries Commission showcases the rich cultural and artistic skills of Indian craftsmen at the India International Trade Fair (IITF).The khadi pavilion at Hall no 15 is themed around India’s efforts for achieving ‘inclusive growth’ that puts focus on the importance of promoting small and medium enterprises and indigenous artists and tribal craftsmen to achieve a balanced growth. Also Read – ‘Playing Jojo was emotionally exhausting’The stalls will have a wide variety of beautiful and remarkably crafted products including dress material of khadi cotton, khadi silk, khadi polyvastra, khadi woolen, fabrics hand spun and woven by Indian weavers and artists. For those who love the indigenous khadi wear, this is a perfect one stop shop.For others who are interested in the beautiful handicrafts prepared by village artisan and tribal artists will also have plenty of things to pick up, from wood carvings, bamboo furniture, eco friendly hand made products and tribal jewellery. Also Read – Leslie doing new comedy special with NetflixAlso on the shelves are organic spices that will enrich your food along with food items like honey, pickles, jams and sauces prepared by village men and women to stir your taste buds.‘Indian artisans and craftsmen possess tremendous skill and craft. The products produced by them are loved across the world. However, in a rapidly changing society preserving the art and craft of India’s indigenous craftsmen is important not only for cultural reasons but also for economic reasons. If we need to achieve inclusive growth, we need to make sure the talents and USPs of out village artisans and tribal craftsmen are given ample support,’ says S P Singh, Resident Representative, KVIC. For those who prefer the organic when it comes to skincare and bodycare, the pavilion will also have stalls with ayurvedic skincare products. Be it the bamboo work from the North East India or the cotton muslin khadi from Bengal, or embroidered woolen shawls and dresses from Jammu and Kashmir, at the KVIC pavilion you will find all under one roof. So, turn Swadeshi this week. Get a taste of the rich Indian art and craft and the fantastic fabric called khadi.last_img read more

5 lakh Indians get jobs in Saudi Arabia in 16 months Report

first_imgAround five lakh Indians have got jobs in Saudi Arabia since an agreement between the two nations was inked in January last year, taking the total number of workers from India in the Kingdom to 30 lakh, according to a report.Indians are now the largest group of expats in the Gulf Kingdom, Arab News reported.“The authorities in India have not received any requests from Saudi Arabia to amend recruitment agreement, including the provision which stipulates that sponsors must pay a guarantee of USD 2,500 for each worker,” the paper quoted a source as saying. Also Read – Pro-Govt supporters rally as Hong Kong’s divisions deepenThe deal was signed last year to manage and organise the recruitment of domestic workers. The agreement exists only to ensure that the rights of Indian citizens who wish to work abroad are guaranteed and maintained, it said.In response to reports that recruiting domestic workers from India costs between 18,000 and 21,000 Saudi riyals (USD 4,800 to 5,600) per worker and takes between five and eight months time to secure, the source said, “Recruitment offices are the ones responsible for pricing, not embassy officials, while costs are usually determined by market demand.”last_img read more

Online Ads are Terrible Heres How to Fix Them

first_imgSeptember 17, 2018 It doesn’t matter if I’m trying to read tweets or a blog; intrusive, irrelevant ads that kill the experience, waste my time and cause distractions are a constant pain. I’ve tried ad blockers, complaining directly to Twitter and the new Brave browser — and in every case, for whatever you gain, you also lose something. After all, that’s how businesses make money — or is it?At the height of the Facebook scandal, the #deletefacebook movement gained momentum — yet few people actually deleted their accounts. Facebook actually enjoyed a rise in their shares a few months later. In spite of an alternative, people are forced back to the same old, risky and intrusive systems. But that is about the change.Related: Clicks Are Not the Only Online Marketing Metric and They May Not Even Be the BestProblematic ads.I rarely buy something online. If the service providers knew this, they would probably stop wasting my time with their ads. But the main question is, how many dollars are wasted on showing these ads to me? And is this the most efficient way of advertising?Google’s algorithm tries to tie ads with keywords from search results, while Facebook uses its deep knowledge of demographics to make efficient targeting. But there’s another way that’s more efficient than both — subscribers.The current model is based on display advertising. The advertiser needs to show me something, called an impression, and if I click on it, I will be redirected to their site — that’s called a click through. The problem is that advertisers don’t have enough knowledge on where their customers really are, and their ads either land on irrelevant websites or become target for fraudulent bots.On the other hand, users are offended by ads so many times that they instantly ignore or close anything that looks like an ad without a second thought. Yet they still have to pay for the bandwidth and lose their phone battery on them.This model is not doing publishers any good either, as Google and Facebook take 73 percent of all ad revenue and 99 percent of all growth.Spying ads.The Facebook Pixel was brought under spotlight during Mark Zuckerberg’s Senate hearing for tracking people even when they are not using the platform. This technique is heavily used by Link Retargetting. Essentially this means the company will track you by attaching a cookie to your browser so they can recognize you when you are back. But after the GDPR, which explicitly requires that users give consent when they are tracked, these methods are becoming less efficient — and ads are becoming less relevant too.Effective ads.Anyone with a YouTube channel knows the value of subscribers. When someone subscribes for a service, they are much more valuable as they are craving the offered service. That’s much different from a random visitor.Related: Solve Your Most Bothersome Facebook Campaign Problems With These TipsThe subscriber advertising model suggests that ads should be served only to subscribers of a certain service — meaning a much more targeted audience with similar interests. When targeting the right ads to the right audience, conversion rates are much higher, and the audience is still happy and engaged.The problem is that the centralized systems do not support this model. Their aim is to make profit for the ad service providers, not the advertisers, publishers or users. Here is where blockchain can play a decisive role.The blockchain supremacy.Blockchain completely removes the centralized body. As such, advertisement costs significantly decrease, which means more revenue for the publishers and better ROI for the advertisers. And since it’s on the blockchain, the payments are instant, and publishers don’t need to wait months.However, the users are the primary winners. Blockchain allows users to fully own their data. As such, they can choose if they want to see ads or not. If they choose to see ads, they can be rewarded and paid in return. This unique model not only respects the users’ privacy but also incentivizes them for watching ads. It also dramatically increases relevancy since the users can pick what they want to see and what they don’t.To make this work, we must determine how users are actually interacting with ads. There are two ways to do that:1. User interaction time.In this model, the time a user spends watching an ad is measured. This model takes the amount of pixels actually visible into account when doing so. As such, this model only works with certain browsers that have this feature built-in to them.Related: 3 Key Changes to Facebook Advertising After a Year of Scandal and Regulation2. Analytics.The other approach is to look at Google Analytics traffic. While this model does not reveal how much users have interacted with an ad on page, it does reveal the actual value of a publisher’s subscriber list. This information can be combined with other well-converting methods to target that audience, push notifications and emails. As such, online ads are completely removed, while only relevant ads are served directly to the users.Once we get rid of the irrelevant, irritating ads, we will have a system that is profitable and enjoyable for all parties. Eventually, ads let us use many great services free, but blockchain allows us to enjoy the experience too. In an ecosystem like this, even I would turn on a few ads, just to earn tokens. And if they are relevant, who knows. Maybe I’ll change my habit. Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals 5 min read Opinions expressed by Entrepreneur contributors are their own. Register Now »last_img read more